To succeed in the world of media, you must know the rules of the game. With DON’T: The Essential Guide to Publicity in New York City (and any other city that matters), you’ve got the strategies right at your fingertips.
Learn how to show yourself to your best advantage – so that people will find themselves unable to fully describe your presence; call it class, quality, style, or charm – let that be YOU.
New York is a tough town. When author Marco Larsen first moved from Denver to New York City, he knew that the city demanded excellence. The challenge, excitement, and sheer quality of the city drew him – and he realized that he had two missions: figure out the rules of excellence and learn how to make those rules work for him.
An expert in his field, he knows that what worked for him can be useful to aspiring publicists. Larsen thus shares his first-hand experiences in his book, DON’T: The Essential Guide to Publicity in New York City (and any other city that matters).
Mr. Larsen founded PUBLIC, nyc in 2007 - a boutique Public Relations firm in Manhattan that caters to a number of high profile clients, from Fortune 100 Financial Services to Private Aviation and Hollywood Film Studios.
PUBLIC has developed a brand of public relations called "bespoke publicity" - a highly tailored approach to media outreach. Mr. Larsen lives in New York City.